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It’s not all about sales. Yes, sales are a massive part of your business, but you should be thinking about online video as something more than just a sales tool.


1. Video FAQs

You could think of your top ten FAQs and include a recording of the answer, either in person of graphically, using motion graphics techniques, or even a combination of both!

2. Product Demonstrations

These are like mini TV ads on your site, showing off your products and services.

3. Video Blogs

If you regularly want to communicate with your customers – maybe you use Twitter already as part of your business, then why not start a video blog?

4. Tutorials

Perhaps you sell a product or service that needs further explanation, or maybe there are new ways to use your products. It’s a great idea to use video to demonstrate and teach.

5. Explain complex concepts

Some business concepts can be quite complicated to explain using just words and pictures. Sometimes, a little animation, or some footage of your concept in practice can get the message understood quickly and succinctly.