5 ways to use video on your website

May30

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It’s not all about sales. Yes, sales are a massive part of your business, but you should be thinking about online video as something more than just a sales tool.


1. Video FAQs

You could think of your top ten FAQs and include a recording of the answer, either in person of graphically, using motion graphics techniques, or even a combination of both!

2. Product Demonstrations

These are like mini TV ads on your site, showing off your products and services.

3. Video Blogs

If you regularly want to communicate with your customers – maybe you use Twitter already as part of your business, then why not start a video blog?

4. Tutorials

Perhaps you sell a product or service that needs further explanation, or maybe there are new ways to use your products. It’s a great idea to use video to demonstrate and teach.

5. Explain complex concepts

Some business concepts can be quite complicated to explain using just words and pictures. Sometimes, a little animation, or some footage of your concept in practice can get the message understood quickly and succinctly.

Why you should have video on your website

May30

Website Video – A “no-brainer”?

The first place that your potential customers look to find out about your company is your website. Your site is a reflection of your business, and should show your company in the best possible light. Your business must appear professional, approachable, and friendly.

More and more companies are featuring video on their websites to enhance their message and engage their audience. This has the effect of converting more visitors into customers. Not only that, but search engines like Google, Bing and Yahoo see sites that contain rich media such as video as premium sites, offering their users and visitors a better, richer and altogether more useful experience, and thus will rank the site higher, increasing the chances of appearing on the first page of search results.


3 reasons why you should consider video on your website

1. It shows that yours is a forward thinking company.

If your website visitors see that you are a forward thinking organisation – someone who uses the latest technology to enhance an augment their visit, they are more likely to respect what you do, share with their friends and ultimately become a customer. Their friends might do too.

2. It adds a personal touch.

If you can talk directly to your visitors in a friendly and engaging way, to make a connection which is impossible to do otherwise. Some people don’t feel comfortable talking directly to a camera, there are several techniques we use to alleviate this problem, such as using an interviewer off camera to ask questions, or using case studies or testimonials.

3. It adds insight.

Video allows you to quickly demonstrate your products and services to your audience. Sometimes, a “how to” or demonstration video can do the work of pages of text and graphics. Furthermore, this allows you to cultivate an ongoing relationship with your customers by encouraging return visits to view tutorials, updates, new products etc.

Video on your website is a very powerful sales and marketing tool. It gives you the means to market your products and services, enrich your website visitors’ experience, and is shows that your company is forward-thinking, innovative, and ahead of your competition.

Grafix Production can help you make to most of website video

Call us today on 01256 835555 to find out how.

Website design

May16

Grafix Production provides a website design service which includes the deployment of simple, one page sites, through to full CMS systems and applications. We can also provide WordPress customisation and hosting.

When choosing a web design agency, website design is critically important in the success of your online presence, as well as marketing your website. You need to ensure that not only does your online presence look good, but you also need to get as many people as possible actually seeing it. Our capability, along with technically sound build, will help your business to shine online. Get a quote today.

Prices from as little as £149 for a website including a years hosting.

Basingstoke web designers

May14

If you need a website for your company and you don’t know where to start, Grafix Production can help you get moving quickly. We can provide a bespoke design service, or a CMS site tailored to suit your needs. Call us now on 01256 835555 for a no-obligation, free consultation. Or drop us an email, and we’ll send you our free getting started pack.

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