Website Video – A “no-brainer”?
The first place that your potential customers look to find out about your company is your website. Your site is a reflection of your business, and should show your company in the best possible light. Your business must appear professional, approachable, and friendly.
More and more companies are featuring video on their websites to enhance their message and engage their audience. This has the effect of converting more visitors into customers. Not only that, but search engines like Google, Bing and Yahoo see sites that contain rich media such as video as premium sites, offering their users and visitors a better, richer and altogether more useful experience, and thus will rank the site higher, increasing the chances of appearing on the first page of search results.
3 reasons why you should consider video on your website
1. It shows that yours is a forward thinking company.
If your website visitors see that you are a forward thinking organisation – someone who uses the latest technology to enhance an augment their visit, they are more likely to respect what you do, share with their friends and ultimately become a customer. Their friends might do too.
2. It adds a personal touch.
If you can talk directly to your visitors in a friendly and engaging way, to make a connection which is impossible to do otherwise. Some people don’t feel comfortable talking directly to a camera, there are several techniques we use to alleviate this problem, such as using an interviewer off camera to ask questions, or using case studies or testimonials.
3. It adds insight.
Video allows you to quickly demonstrate your products and services to your audience. Sometimes, a “how to” or demonstration video can do the work of pages of text and graphics. Furthermore, this allows you to cultivate an ongoing relationship with your customers by encouraging return visits to view tutorials, updates, new products etc.
Video on your website is a very powerful sales and marketing tool. It gives you the means to market your products and services, enrich your website visitors’ experience, and is shows that your company is forward-thinking, innovative, and ahead of your competition.
Grafix Production can help you make to most of website video
Call us today on 01256 835555 to find out how.