This is a basic example of a kinetic typography project we recently undertook for a client.

The process starts with a script and voiceover recording. We generally highlight certain areas of the script and create a typographic frame which is broken down into individual words that are animated separately. We set up the timing so that when the voiceover says the words in script which have been highlighted, the word animates onto the screen.

This technique is also very effective when used with lyrics as a song is playing.

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